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Our story

Everything needs its time. That is what Daniel Baženov and Roman Ille become aware of. To make the simple, yet elegant watch with tradition but worldwide, that was the thought they played with for some time. But the right impulse came after they tried make a bussines in the fashion industry.

A few years ago, they gained exclusive dealership of Grand Frank / Swedish fashion brand specializing in men's elegance / for the domestic market and spent the next two years traveling around the world, where they also gradually became acquainted with the watchmaking industry.


When the Swedish brand decided to withdraw from the Czech and Slovak markets.They saw it like a thrown gauntlet and embarked on the realization of the dream plan. A team of equally enthusiastic and creative people was brought to help them to breathe a life into the brand of Royal Charles watches with legacy to tradition and history.


Luxurious Czech design, high quality materials and high-end processing. Three main reasons to have Royal Charles™ watches in your collection.

We combined our long-term love for watches with our strong belief that luxury and versatility doesn’t have to come with only luxurious brands. Hand-crafted design, made of high-quality materials that don’t harm your health. All this is the essential value of Royal Charles ™. Our mission is simple: to help people look great, make an impression and, most importantly, keep track of their most precious possession – their time.

The Royal Charles ™ watch design appeals to almost anyone who likes an elegant and luxurious look, and elegance and luxury is exactly what our first collection from the Royal Charles ™ brand called “Primogenito” brings.

Let us introduce the collection

Primogenito - Moonphase 40



Tradition; this is the round shape and a classic diameter of the 40 mm watch face, which watches from the Primogenito collection proudly possess. They respect all rules of the art of horology to the tiniest detail, and they go back to classical sources captured in perfect harmony with time. The combination of noble, thorough grinding and polished surfaces creates an overwhelming silhouette full of surprises – including a magical game with lights.


We know love at first sight is real, so we also pay attention to the boxes in which your Royal Charles™ watches are delivered. They are made of wood with a piano finish and beige leather interior. Therefore, not only the watch itself, but also the packaging is luxurious and prestigious. We don’t leave anything to chance, so we also protect the box from scratching with dark brown cloth and a paper box. We pay attention to details.